Last Data

Consistency and commitment: People tend to cooperate and be influenced by people or brands with whom they have previously made a commitment and those who have kept their word, providing quality and good service.
Does Your Brand Cover These Bases? Are you working towards short-term sales figures or ...

How can Customer Experience Management boost your sales?


Customer Experience Management (CEM) is aware of the importance that customers have taken on in the development of companies in recent years. They increasingly have more decision-making power, more options and are more demanding.

Of course ...

Don't forget to underline links, it has become a communicative element where the user intuitively already knows what they can click on.

Other important aspects of the design:

Use few columns, maximum 3.
Do not include many Calls to Action in the body of the text so as not to distract the reader ...

Everyone will be aligned and focused on the same goal.
When each member of your team has the same information and training as everyone else, it's much easier for them to align their talents and skills more effectively.

Even if some members of your team are more creative, others more strategic or ...

Constant monitoring of the results of each department will allow them to refocus strategies and make the necessary adjustments to achieve everyone's goals. This process also strengthens communication and synergy between both.

Design a manual with step by step
Having a single protocol on what the ...

And taking into consideration that investment in instant messaging strategies usually has lower costs compared to other marketing techniques, the ROI is usually positive.

Messaging marketing strategies usually have an ROI that is related to engagement, reach, CTR, etc. But each company must ...

This is where you should focus your content strategy, to capture users through your Inbound Marketing process and place them in the corresponding stage within your sales funnel.

On the other hand, through Inbound Marketing you can follow up on leads who are interested in solving a problem ...

The New Economy of Creative Innovation

The last few weeks have brought about a series of momentous changes in everyone's lives. The contingency caused by COVID-19 has paralyzed many industries and forced a process of analysis and reflection on an uncertain future.

On the positive side, we are more ...

Beyond making money, why does your brand exist in the world and in the lives of consumers?

Sometimes such a short question can generate a great debate for a Brand Manager or communication agency. Purpose-based marketing is not new, but in times of crisis it takes on greater relevance.

A generation ...

Using digital change to define effective process models and improve the overall quality of your organization will bring nothing but benefits, especially for your company's profitability.

There is an equation that indicates that profit is the result of income minus expenses, and digital ...