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Who needs the product?
How will he meet her?
What path should potential customers take to move from awareness to purchase?
What percentage of people will move from awareness to purchase?
These answers pave the way to creating a scalable and predictable sales plan that allows you to plan with ...

Friends! Facebook Messenger will change its messaging distribution policies on December 31, 2018, before more time passes, you should know:

What is the new Facebook Messenger message distribution update?
Types of messages within Facebook Messenger and their functions.
How to get approved for ...

Here we talk about the WhatsApp Business Application Programming Interface (API) that allows integration with software to strengthen customer service channels.

Thanks to the API, all members of a sales team can address customer needs simultaneously.



Characteristics
Unlike WhatsApp Business App ...

HubSpot offers data that demonstrates the effectiveness of implementing an Inbound Marketing strategy. According to this platform:

Companies that prioritize this strategy generate 54% more quality leads compared to those that focus on outbound marketing.
Personalized content used in inbound ...

Dashboards and their visualizations
Use interactive dashboards and data visualizations to gain a clear and quick overview of the performance of your digital marketing campaigns.

Set up custom dashboards that display key metrics such as conversion rates, ROI, and social media performance. These ...

Here you have 3 tools:

Projects : Similar to Trello, it allows you to create checklists of all the actions required for a project and determine a deadline and a person responsible for each of them.
Calendar : HubSpot gives you a complete overview of your blog, email, landing pages, and social media ...

A loyalty program seeks to reward customers for their repeated preference and generate an emotional bond with them , which in turn encourages greater participation and frequent purchases.

This strategy is characterized by:

Offer incentives or rewards to customers for their loyalty :
Discounts ...