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Understanding the cost of each individual customer is an important step because it allows you to measure the ROI (return on investment) and gives real value to your marketing actions.

Let's start by looking at what the acquisition cost (CAC) is . It is the total job function email list cost that a ...

The psychotherapy practices introduced by Freud and Jung were constantly growing, accompanied by the behavioral analysis proposed by Skinner. Society was becoming more and more passionate about these issues and was inserting them into its daily life .

Since his university days, Cialdini has proven ...

Do you have any idea what communication skills are ? I am not referring to the ability to speak in front of many people. Or rather, communication is not limited to the so-called ars oratoria.

The first characteristic of communication is listening . If you do not learn to listen to each member of ...