Last Data

The first channel can be assigned 30% of the sale, and 60% to the last one, who is supposed to have given you the final push to buy. While the intermediate channel, which did not have much influence, is only given 10%.

Time-Decline Attribution Model
A time-based attribution model assigns a ...

Demand generation shows your business as an expert on different topics in the sector, giving it more notoriety.

It's about highlighting your experience and how you have helped previous clients solve their problems.

Evaluate before segmenting
If you try to have them all and communicate with them ...

According to Sean Ellis, Founder and Chief Evangelist of GrowthHackers.com: “For meaningful growth, startups must either completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing ...

Customer Success Management: What is it and how does it contribute to your business?


Customer Success Management is, as its translation into Spanish indicates, the management of the client's success. It is about a manager who becomes the guide of your Buyer Personas , providing them with support ...

You should do the same with your clients, knowing what their behavior is on social networks or your blog.

Share Projects with Employees
These tours should be an opportunity to involve your employees in company decisions and its future.

So let them know what the plan is and what role they will play ...

Implementing SEO optimization tools is a fundamental step to keep your website always up to date and performing as well as possible. But do you know how to measure the SEO results of your strategy ?

It is common for us to focus on the adaptation and implementation of SEO regulations and to leave ...

Know your customers
Not all of your clients are the same, nor do they require the same type of attention. That is why you need to have extensive knowledge of each one of them in order to serve them effectively.

Knowing their interests, purchasing patterns, concerns and needs is vital to be able to ...

How to implement UX in a newsletter template


UX design is based on user experience and is a term that must be implemented in email marketing, which is why it is necessary to use a newsletter template that allows intuitive navigation where the user does not invest much effort in performing an ...

Once they complete their buyer journey, make sure you know what their experience was like and get feedback to help you improve where necessary.

Knowing your customer's opinion will allow you to know your strengths and weaknesses, as well as the opportunities and threats of your business.

You ...

Once you have these points clearly identified, you can move on to applying the appropriate strategies for the main acquisition phase.

Identify the social networks and channels your customers interact with: For B2B companies, LinkedIn is often a suitable channel for publishing content from your ...