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Not long ago I came across an interview with the creator of TheContentPlanner. I'll skip over the whole story (very interesting, you can find it here in the original), to focus on her Instagram strategy in terms of hashtags. It is on Instagram, in fact, that this entrepreneur created her business ...

The objectives of a landing page can be essentially two: to lead the user to fill out a contact form , or – in the case of online sales – to induce them to purchase directly. If we talk about selling complex services or products for the B2B market, what are the characteristics that a successful ...

If you haven't already done so, the first thing you need to do to run an advertising campaign on Instagram is to convert your private account into a business account .

You should know that there are private accounts commonly used by users, and business accounts used by those who intend to monetize ...

Create an ad campaign in the “Campaigns” tab by clicking the “Create” button. This will give you the option to choose the goal of your campaign, whether you want to increase traffic, conversions, or app installs.

Then name your campaign and set a minimum budget . You can set a total budget to ...

LinkedIn's advertising platform has always stood out for its certain sobriety compared to its competitors in the social ads sector.

This has certainly attracted, over time, an ever-increasing number of advertisers oriented primarily towards the proposition towards a B2B market.

By its very nature ...

If you only have a few locations to enter, you can add them manually within the same Google account where you already created the first one quite quickly, and it only takes a few steps:

Log in with the email you used to create your business listing and go to your business profile, you can do it ...

The digitalization of companies continues and thanks to this phenomenon the labor market is also evolving, opening up more and more to digital professions.

The number of announcements in this area is increasing and among the open positions there are some that were rarely heard of before, or others ...

This script is extremely interesting, because it allows you to see if we are bringing on-target impressions and clicks in PMax campaigns (or if we are full of off-target search terms – which we can perhaps exclude by opening a ticket with Google Ads support).

This script is provided by Adsscript ...

There are topics that are more difficult to work on online than others. Beyond the technical difficulties that each topic presents, there are some subjects that fall into the category of “ your money your life ” (YMYL), an American expression to group together a series of topics that can have a ...

Some corporate websites, especially older ones, have been published without any prior planning.

These are web sites that are often poorly cared for, both in terms of graphics and text, but also without a precise identity and that do not respond to specific research intentions of the interested ...