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Buyer personas are certainly the basis for developing a correct marketing strategy. This is because it is absolutely necessary to establish a priori who the actors you want to involve will be , so as to optimize the creation of content that will be not only aesthetically appealing but, above all, in ...

Unlike brands that sell B2C products, it is more difficult for B2B companies to create a reputation and brand image. Being recognizable and memorable are two of the objectives that B2B brands set themselves, but to achieve this, branding plays a fundamental role.



When we talk about memorable ...

Email marketing is a fundamental tool for companies that want to reach their customers in a direct and personalized way. With the advent of Artificial Intelligence, this tool has evolved further, allowing companies to send highly personalized and targeted messages , even more effectively.


In this ...

Over-exploitation of irrelevant content. It is often easy to quickly create and plan campaigns
with Marketing Automation tools, but it is also easy to overdo it and send too many emails or social posts to an off-target audience . In terms of email, spam in your contacts' inboxes can lead to ...

Given that Facebook is mostly used on smartphones, Meta did not miss this opportunity. This type of ad uses pre-filled forms that perform better on mobile devices, thus reducing the risk of abandonment and, at the same time, increasing the number of quality contacts thanks to the high level of ...

The marketing automation software landscape is full of proposals. Since companies have realized the benefits of automating marketing & sales activities, the adoption of platforms has progressively grown. Today, the marketing automation systems market is growing more than 20% each year and 75% of ...

When AI meets Lead Scoring, the result is a symbiosis that takes the process to new heights of effectiveness. These are the tangible benefits of this marriage:

Unmatched Accuracy: AI doesn’t just analyze, it “guesses” vast data sets, allowing for more sophisticated and precise lead categorization ...

Hiring a marketing automation specialist, however, also involves costs that go beyond the salary. It is necessary to consider the expenses for training and updating his skills , taking into account the innovative nature of the subject and its native connection with technological platforms that ...

“Connecting dots”, “connect”, “relationship”, “community” are certainly the keywords of this Inbound22 , the HubSpot event held every year in Boston and digitally.

The event opened precisely by starting from connections, with the inspirational and motivating speech “ HubSpot spotlight” by Yamini ...

Once you have spent (a lot of) time creating a long-form or pillar , with a lot of research into data and information, why not enhance it by offering it in different formats, appropriately rearranged?



The best examples are the conversion of a pillar article into an infographic brazil telegram ...