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Transparent is what the new way of doing marketing is called, although it may not be so new. Companies have swapped “bricks” for “glass,” which creates transparency of everything that happens and is done within the company. In the digital space, there is another type of wall that has been breaking ...

In this second article in the deliverability series, we want to talk about the importance of using a Dedicated IP. Our intention with this series is to provide you with the theoretical and practical knowledge to ensure that your emails end up in your users' inboxes.

Shall we begin? Test yourself by ...

Nowadays many people want to create a Personal Brand or Personal Branding , but what is it really? Personal branding is bringing out and showing your true abilities, qualities, skills, goals and dreams. It is a process that we use to discover ourselves and thus be able to differentiate ourselves and ...

SEO professionals know that the key to building authority for your website is to make it popular.

The more time someone spends on a page, the more Google values ​​it. Email marketing can help encourage consumers to engage with your blog or social media pages, thereby persuading them to leave ...

List segmentation through email automation is the best way to send targeted, segmented, and relevant content to your customers, as it creates a sense of personalization for each subscriber. Additionally, being able to follow up with subscribers based on their interactions with your email marketing ...

50/50 split test: This is a type of A/B test that exposes half of the subscribers to one version and the other half to another version. The reach and effectiveness of both are then evaluated and corrections are applied to future campaigns.

10/10/80 split test : A type of A/B test that exposes 10 ...

Let's assume that success in sales requires two keys, one of them is effective strategies and the other is the impetus we give to these strategies.

To increase your sales success, we recommend that you learn about the most innovative and effective email marketing strategies recommended for 2019 ...

Creating and maintaining your contact list is one of the most important tasks in your email marketing strategy . Basically, the quality of your database will determine the results of your campaigns, which is why you need to dedicate time to this task.

If you have decided to do email marketing, but ...

Email blast is one of the most popular methods you can use to promote products and services online. It involves an email sent to a large subscriber list and its biggest advantage is its speed and reach. As if that weren't enough, email blast programs can be designed in HTML so you can increase brand ...

Any email marketing expert will emphasize the importance of targeting an opt-in email list. As a business owner and marketer, your goal is to achieve increased sales through your email communication. To achieve this goal, you must build strong and long-lasting relationships with your customers. You ...