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Given the popularity of the business model and the rapid growth rate of international commerce, SaaS businesses are actively seeking ways to reach overseas customers.

Surely, as you know, to achieve success in this highly competitive market, it’s imperative that you make use of practices that help ...

With COVID-19 strengthening the public’s reliance on eCommerce, building back consumer trust must now be a primary element in any company’s DNA. And this is even more critical for SaaS and subscription businesses that face a huge amount of competition.


But here’s the problem. According to Adobe’s ...

What is Subscription Billing?
Subscription billing is a comprehensive business approach where customers are charged on a regular basis be it monthly, annually, or other predefined intervals for products or services.

How Does Subscription Billing Work?
With the recurring payment model, customers ...

A Merchant of Record takes away all the frustrations with global payments while restoring the freedom to focus completely on what matters most: your business.

With over 11,000 sales tax jurisdictions in the US alone, the operational work associated with selling products online is a heavy burden ...

Marketing B2B

Business-to-business (B2B) marketing shares some conceptual foundations with business-to-customer marketing, but B2B marketing professionals face different challenges due to the nature, needs and purchasing processes of their business customers. Discover the 6 aspects to take into ...

Models of business

Alfons Cornella is one of the national leaders in innovation. We had the opportunity to attend his session within the third edition of Advanced Factories, which was held the first week of March in Barcelona. Below you have some notes on his proposal to rethink the operating ...

It is hard and intense work that requires not only perseverance, planning and the ability to write and edit content, but also having previously developed a strategy that clearly defines who our clients are.

B2B Content Marketing: How to Get Started
B2B content marketing is a technique based on the ...

In the face of a shock like the current one that has caught us all off guard, it is necessary first of all to ensure the survival of our project, but also to review how it can affect our business model and start activating new communication channels with our target audience.

Communicating from home ...

The trade fair and congress sector has suffered a colossal blow in 2020 due to the spread of SARS-CoV-2, but will it be profitable to attend the trade fairs organised in the second half of 2020? What alternatives do I have?
what alternatives does a B2B company have?
The Trade Fair and Congress ...

In the fast-paced world of digital marketing, understanding the effectiveness of your campaigns is crucial. One powerful tool to achieve this is UTM tagging. UTM (Urchin Tracking Module) tags are snippets of text added to the end of a URL to help you track the performance of your online marketing ...