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In Spain, only one in ten marketing directors believes that their company allocates sufficient resources to digital strategies . This is indicated by the study ' 3D Digital Challenges for Marketing Directors ', prepared by the communications consultancy Evercom, the Marketing Association of Spain ...

For companies , for example, it is important to know what their competitors are doing in order to be able to anticipate them. But not only that, they also need to know what their clients or potential clients want or need. Likewise, and depending on the sector in which each company operates, they ...

The main cause of this conceptual error is motivated by the fact that the managers and directors of SMEs and medium-sized companies undertake investments intuitively without taking into account a strategy , which means that, in fact, the results are not as expected.

Below is a list of questions ...

Google? Surely more than once today. Statistics show that it is essential to be among the first three results or, at least, on the first page. For some reason, it is often said that the best place to hide a dead body is on the second page of Google results (not to mention the third or fourth). Hence ...

It is very common for companies and organizations of all types and sizes to turn to communication and marketing professionals demanding the implementation of specific actions to alleviate their needs in this field, without a common thread that connects and aligns them with the rest of the strategy ...

Attract
This is about attracting visitors to your website so that they can become potential customers and future purchases, through valuable content for the user. The aim in this phase is to attract people who are most likely to become sales opportunities and, ultimately, happy customers.

But do ...

One of the fundamental goals of inbound marketing is to provide value to users through useful, relevant content tailored to their interests. Whether you are an experienced or just starting out with this technique, we offer you a simple checklist that can be of great value when creating blog posts ...

Spend time creating your buyer persona. It is essential to know your audience , know their needs, their goals and the type of content they like to consume.

Don't neglect keywords
The content you write should be keyword-based, so take time to think about them. Don't just focus on the keywords most ...

The goal is to attract them to a company in a natural way, without exerting pressure , in order to end up converting them into clients. The term arises from the need to differentiate it from traditional marketing that plagues us on a daily basis (pay-per-click advertising, telemarketing ...

Beyond the potential fraud caused by human or automated clicks that can consume your budget, the essential problem is that you can end up paying a respectable amount of money without obtaining results . A click does not mean anything and in fact there is no direct relationship between the number of ...