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your blog : it contains all of your blog articles that can answer your candidates' questions or needs. It is therefore important that it is regularly updated . your social networks : you should not neglect them because they are essential to your Inbound Recruiting strategy. Each of them aims for a ...

This can humanize your website. The single page : the "one page" consists of presenting Internet users with a piece of a page that occupies the entire screen, often with a photo in the background. To see the rest, the user is forced to scroll. This design is also minimalist and aims to be light and ...

Particularly consumed on the web, don't miss out on this all-benefit format! Check out this video as an example, where Pierre, one of our project managers, presents Inbound Marketing and its many advantages. How to develop the creativity of your web editors? Creativity is a real competitive factor ...

feeding it is even better! But how can you avoid being caught up in the writer’s – or blogger’s – obsession, the fear of the blank page? How can you feed your company blog over time, renew your articles, and generate regular content without seeing its relevance and quality decline? Remember the ...

How to create your buyer persona in 5 steps! Build a detailed profile of your target audience What is a buyer persona for? A buyer persona is a marketing tool that helps you better understand your customers. Indeed, it is by knowing your customers that you can better meet their needs and offer them ...

When calculating revenue per user, Xing performs better than LinkedIn ! International development remains timid With a view to growth, Xing is also investing internationally. At the beginning of 2017, the social network invested 3 million euros in the launch of its rating portal in the US: Kununu in ...

You need to write the header of your email. Your goal is to build trust with the reader, and for that we have a few tips. > Insert your logo, so that it is immediately visible. > Write a personalized hook sentence: your reader must recognize themselves in this email and think that they are the only ...

It summarizes all the essential elements to compose a relevant Content Marketing strategy. A scientific method for successful content strategy You don't need to be Einstein to create viral campaigns that will contaminate the internet and social networks. All you need is a proven working method and a ...

How can you make it work? Use action verbs and create urgency. “Last Chance to Grab 20% Off Your Favorite Items!”—that’s enticing. Compare that to a flat “Sale.” People need a reason to click, so give it to them. Take brands like Groupon or Airbnb—they’ve mastered this art. They know how to engage ...

- Use action-oriented words when possible. Words like "Update," "Request," or "Invitation" help set the tone. - Avoid using all caps or too many exclamation marks. Your subject line can be the difference between someone opening your email now or never. Open with a Proper Greeting The way you greet ...