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The pages of a website present in the indexes of search engines acquire value over time, thanks to the content present in them and any incoming links received. This value, attributed by the algorithm of the search engine, allows the pages to obtain a certain visibility and to be found by people who ...

The SWOT analysis of your project will be very useful to focus attention on the real risks and real opportunities of the business you are developing. The human mind makes up for the lack of information through reasoning called heuristics , which simplify the decision-making process but at the same ...

Today the importance of e-commerce content is recognized by everyone and it is not just about blog posts or website texts, since the web marketing professional must pay attention to every single detail to attract new customers and improve conversions.

Surely the blog is the main content of every ...

With Audience Overlap, you can see how your market positions change over time . Enter two competing domains and switch between time cards to see trends. We studied how French users changed their preferences between Air France and KLM airlines when the infamous strikes escalated in spring-summer 2018 ...

As anyone can easily verify, the famous song "Video killed the radio stars" was certainly pleasant to listen to, but not at all effective in predicting what would happen: not only did the radio not disappear with the advent of television, but - in the age of the Internet and the new offer of video ...

1. Always check quality scores
Try to achieve high Quality Scores, so you reduce CPCs and increase campaign performance.


2. Use Exclusions and Analyze Search Terms
For Search campaigns, check your search terms and exclude anything that purchase shareholder database wastes your budget on irrelevant ...

Online courses, to obtain a satisfactory response, require high quality standards . This involves organizing the training offer in multiple content formats, such as text and video, slides and infographics, which require time to be created.
If you use a hosted service like Udemy, you do not create ...

A little over two years have passed, during which the training has been continuous and there have been moments of discussion and collaboration , in particular with representatives of the female world. In Verona, in fact, there is a very close-knit network: I am referring to #VeronaRosaDigitale , a ...

What is User experience research
What is User experience research
This is a specific field of research aimed at improving the User Experience. It includes all those qualitative and quantitative research methods aimed at analyzing, collecting data and increasing business performance.

Research can ...

Let's insert the keyword list into the keyword planning tool , which can be found in Google AdWords (or Ads, if you prefer) at the top of the tools menu.

Open it and select the “Get search volume and forecasts” box, then how can our overseas chinese in uk data help your business? insert the list of ...