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Compliance is a critical aspect of voice call marketing, and ignoring it can lead to hefty fines or even bans. Different countries have different regulations regarding automated calls, commonly governed by laws such as the Telephone Consumer Protection Act (TCPA) in the U.S. or GDPR in Europe. These ...

The script is the heart of your voice call marketing campaign. A poorly written script can lead to hang-ups or even customer dissatisfaction, while a well-crafted one can drive engagement and conversions. Begin with a warm greeting and identify yourself and your company right away to build trust ...